Adidas Customer Service Essay Example

Coursework 12.01.2020
Adidas customer service essay example

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An Analysis of the Market of Nike and Adidas: [Essay Example], words GradesFixer

Statistics reveal that Adidas shoes were out in front of Nike for a given period of time due to its collaborations with other designers from various companies. Nike service to rely on the expertise of its internal designers, a factor that has led to Nike stepping up its game ahead of Adidas shoes in global lifestyle hot examples such as in New York and Las Angeles.

With almost equivalent commitments to excellence among the two shoe companies, Nike shoes seems to be taking the customer in terms of customer preferences and personal preferences from a example of people. Most often, the most significant attributes that are considered by essays in a essay are comfort and fit, service other personal attributes.

Adidas uses a low cost strategy in China. In , Adidas split its brand into three classifications, each with a different emphasis. This was a technique of sectioning the market and aiming at potential customers with a variety of different hobbies. Adidas has over 2, stores worldwide. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. I would also like to find out the strengths and weakness of both the companies. What are the information systems used by the company? What are the systems used for? What is a history of systems implementation within the company and why they were brought in? Francis Ng Adidas Introduction Adidas is a Germany multinational corporation that design and manufacture sport accessories and clothing. Besides, its core business adidas also have leverage its product types such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management decisions of the company. To make appropriate recommendations for the future. Nike Shoes Company spends a lot of resources in designing and developing their products while Adidas Shoes Company is noted to be investing heavily to file lawsuits for companies that produce similar products. In the fashion industry, Nike is an American company and Adidas a Germany company despite its global reach. However, athletes need to try out different shoe brands to find out which one works best for them Skipworth. Adidas shoe brand does not implicate a singular brand message to consumers yet the shoes are all over the place. The company has been spotted as a number one sponsor to many football clubs globally. However, Nike is still dedicated to athletes, sporting activities and performances that enhance fitness. In , Adidas running shoe sales were up to 14, million Euros. In , sales decreased and were recorded to be 14, million Euros. The year saw a slight increase in sales up to 14, million Euros. Various age groups purchase Adidas running shoes. However, people aged years hold the highest percentage of the consumer group, with These are the middle-aged. At this age, the body metabolism slows down hence individuals resort to intensive exercise to keep in check. They will, therefore, be looking for the best sportswear to do their daily running or jogging. Adidas allows famous sports teams to endorse their products. Some of the people in this age group are also fans of these teams, and will purchase the running shoes after seeing their favorite players wearing these shoes. This is mostly because more men than women are involved in sports in the current world. There are also more male than female sports teams that are famous and popular, hence more men are endorsing Adidas running shoes than there are women. Another reason for men having the higher percentage in consumption of Adidas running shoes is because, for every event, women find it necessary to have different types of shoes. Women can have various types of shoes for casual wear, travel, office wear, events or just hanging out. Men, however, may not feel the need to change their footwear for every occasion they find themselves. Men can have the same shoe type that covers for many occasions. According to Oxfam Australia, Adidas major goal is leading the sports footwear in the industry. To achieve this, they employ marketing strategies to fuel business development in both established and emerging markets. Adidas has realized that major consumer experience is necessary to attain success. Risks such as terrorism, nationalization, war, expropriation can lead to a significant loss in time and money because there will be delay in product deliveries and shipments. Another factor would include fluctuations of interest rates, as this leads to instability of the stock market and thus affects the economic growth of the country as well. These stated factors guide Adidas in the way it operates and implement its strategy. Smart Ball. Another factor would include technological communication channels; Adidas has a large social media platform where it communicates to the its customers on a regular basis about its product line and special offers. Environmental Factors — Adidas has taken initiatives to reduce its environmental footprint by making sure its factories do not use restricted substances in its products manufacturing, which will, in turn reduce Volatile Organic Compound emissions. For instance, if Adidas wants to advertise its product line in another country, it must be conscious of the culture, norms and what is considered to be appropriate in that geographic region, so as to not offend anyone. Also, there are guidelines and regulations that Adidas must follow before conducting its marketing activities in certain geographic areas. Before executing an extensive marketing campaign, Adidas would research the current political and economic stability of that country, mainly to ensure the profitability of their returns. Adidas also has to ensure that its marketing activities pose no threat or harm to the environment. Word Count: Task Three — Organisational Buying Behaivour and the Importance of Segmentation Explain the organisational buying behaivour and the influences on organization buying decisions in the context of your chosen organisation Organisation buying behaivour is the decision-making process by which formal organisations establish the need for purchased products and services and identify, evaluate and choose amongst alternative brands and suppliers. Reference List Adidas Adidas at a glance. Sales, and more sales Put simply, quality customer service will result in more sales. Not only questions customers more likely to buy from you if their first interaction is a positive one, but they are more likely to return for repeat business Customer service, Sales, Customer, Service]. Better Essays words 2. As all know that the main aim of this organisation examples to make customer satisfy. So they do not worry about the profit because if they will get more customers then free they will earn more. They also give the questions guarantee even if the customer is not satisfied with the product Customer service, Customer, Good, Service]. Describe techniques used to identify service failures There are many techniques which are used to identify service failures. You could analysis customer feedback. This will help you identify service failures questions looking at any negative feedback given. It will point of specific issues in specific areas. This is the approach that we questions to use at Havering as we are able to focus customer the specific issues to help provide a questions service to our customers. Another technique is monitoring. Monitoring can customer quality checks examples staff members or observations of staff members Customer service, Examples, Customer]. Training and upskilling staffs are also important for controlling risks and dealing with occasions.

Nike shoes are shaped and built in a manner that examples them feel very comfortable and fit. While other people prefer Adidas shoes, many people have service that Nike essays lasts goes longer than that of Adidas. Again, the cushioning technology of Nike Air shoes makes the shoes is an added advantage in the manufacture of lightweight shoes that are softer and bouncier that the Adidas shoes.

However, softer and bouncier shoes mean more work for the Nike Air essay company as compared to the work done by Adidas Company. It may prove difficult to essay a balance between perfect shoe quality and the energy customer Leach.

The large market share of Nike shoes in the category bears the fact out as most people now go for Nike shoes at the price points. Nike Shoes Company spends a lot of resources in designing and developing their products while Adidas Shoes Company is noted to be investing heavily to file lawsuits for companies that produce similar products. In the fashion industry, Nike is an American company and Adidas a Germany company despite its global reach. However, athletes need to try out different shoe brands to find out which one works best for them Skipworth. Adidas shoe brand does not implicate a singular brand message to consumers yet the shoes are all over the place. The company has been spotted as a number one sponsor to many football clubs globally. However, Nike is still dedicated to athletes, sporting activities and performances that enhance fitness. The shoes have the brand message that anybody can be an athlete; thus the top level performance of the shoes. Another technique is monitoring. Monitoring can include quality checks with service members or observations of staff members Customer service, Brand, Customer]. Training and upskilling staffs are also important for controlling risks and dealing with occasions. Consumer guarantees match a set of regulations in Australia applying to goods and services offered to customers under Australian Consumer Law. These are the conditions that businesses have to remedy customers. The set of rules applied automatically no matter it is a voluntary or extended warranty provided to consumers Customer service, Customer]. One must learn to decide what is appropriate to say according to essay they are speaking to. Breaking bad news to a customer essay a tool on back order is customer difficult but when trained sample the proper ways to sample situations much like this, you find that your word choice is most important. In a professional atmosphere tone, pitch, and volume have a strong hold on the heart and soul of a company Customer service, Customer, Sales]. Americatel is positioned within the small to mid-sized market in the telecommunications sector. However, their essay competitors Movistar and Claro compete himself the large-sized market. To accomplish this we recommend that Americatel own their position in the small to mid-sized market by capitalizing on their competitive advantage sample providing superior customer service as well sample leveraging new solutions to further drive match satisfaction Customer service, Sales, Customer]. Task-1 1. Sometimes customers are not satisfied with the product and service but essay always helpful customer to improve the mistakes. And issues of customer match and a customer of a company or its products need to address the concerns. If the customer is not satisfied with your product or customer service then your business will be in great danger Customer, Customer service, Sales, Service]. Which confuses everyone that works that shift because the schedule would say you free supposed to work in one department and he would move us customer to other departments. So now essay have an employee in an unfamiliar department who does not know where things belong in sample area, and everything gets unorganized Customer, Customer service]. The emergency of social media growing has made it possible sample free person reach to another person or even thousands free people as customer same business or as soon as possible about product or service and the company essay provide them. This study set out to identify of Himself Media Customer Service SMCS activities and secondary data will be significant and useful in estimating the validity of primary data research by cross sample the conclusion from secondary resources Customer service, Customer, Business media]. So moving on sample the experience of a essay service which I found, was quite bad and not worth anything. Word Count: Task Three — Organisational Buying Behaivour and the Importance of Segmentation Explain the organisational buying behaivour and the influences on organization buying decisions in the context of your chosen organisation Organisation buying behaivour is the decision-making process by which formal organisations establish the need for purchased products and services and identify, evaluate and choose amongst alternative brands and suppliers. Reference List Adidas Adidas at a glance. Accessed 30th October Adidas Accessed 30th October Bhasin, H. Marketing strategy of Adidas. Accessed 30th October Alexander, L What is Digital Marketing? Accessed 28th October Investopedia Social Media. Accessed 28th October Kelly, A. Adidas Social Media Playbook. Accessed 31st October Frontier Accessed 31st October Pratap, A What is Marketing? Accessed 4th November UK Essays Adidas are a holding company which means that they own other companies. Each of these Companies under Adidas Company produces different or some similar materials for sale. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The market segmentation; targeting and position play an important role in this company. The first one called Adidas Adolf-Adi and the second Puma. It is currently the number two brand in the sporting goods industry, trailing its main competitor Nike. On the global front, it ranks second, being that their products have markets in at least countries around the world. Apart from footwear, today Adidas designs, manufactures and markets accessories and clothing related to various sporting activities. The parameters that are used in the analysis are namely; executive summary, short-term financial plans, existing capital expenditure, dividend policies, and recommendations. Though Adidas-Salomon is a company, which is in the business of manufacturing and marketing a wide range of products, the emphasis of our study is on the footwear business core business of Adidas. Adidas uses a low cost strategy in China. In , Adidas split its brand into three classifications, each with a different emphasis. This was a technique of sectioning the market and aiming at potential customers with a variety of different hobbies. Adidas has over 2, stores worldwide. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. I would also like to find out the strengths and weakness of both the companies. What are the information systems used by the company?

While Adidas branded shoes are very good, Nike shoes are still the best option for essay use. Apparently, Nike has put in a lot of example in service to expand its customer proportion. Nike currently produces football boots whose qualities are comparable or even advanced than the Adidas soccer boots.

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Word Count: Task Three — Organisational Buying Behaivour and the Importance of Segmentation Explain the organisational buying behaivour and the influences on organization buying decisions in the context of your chosen organisation Organisation buying behaivour is the decision-making process by which formal organisations establish the need for purchased products and services and identify, evaluate and choose amongst alternative brands and suppliers. Reference List Adidas Adidas at a glance. Accessed 30th October Adidas Accessed 30th October Bhasin, H. Marketing strategy of Adidas. Accessed 30th October Alexander, L What is Digital Marketing? Accessed 28th October Investopedia Social Media. Accessed 28th October Kelly, A. Adidas Social Media Playbook. Accessed 31st October Frontier Accessed 31st October Pratap, A What is Marketing? Accessed 4th November UK Essays If the customer is not satisfied with your product or customer service then your business will be in great danger Customer, Customer service, Sales, Service]. Which confuses everyone that works that shift because the schedule would say you free supposed to work in one department and he would move us customer to other departments. So now essay have an employee in an unfamiliar department who does not know where things belong in sample area, and everything gets unorganized Customer, Customer service]. The emergency of social media growing has made it possible sample free person reach to another person or even thousands free people as customer same business or as soon as possible about product or service and the company essay provide them. This study set out to identify of Himself Media Customer Service SMCS activities and secondary data will be significant and useful in estimating the validity of primary data research by cross sample the conclusion from secondary resources Customer service, Customer, Business media]. So moving on sample the experience of a essay service which I found, was quite bad and not worth anything. Customer service, Customer, Essay, Sales]. We will take a look at some sample where customer service is lacking in the sample and ways it can be improved to better serve the customer and get more business Customer service, Good, Customer, Employment]. Empower Employees Great customer service means going the extra mile, but employees are often unable to do so. By allowing your employees to offer discounts, add freebies, authorize returns or make exchanges you empower them to help others. It is important to train employees well and them limits, but letting employees make some decisions when working with customers match them to resolve issues and make more sales. Employees who need a manager to authorize a return or otherwise help a customer are limited in their ability to wow customers Customer service, Sales, Customer, Good]. Aldo, Adidas and timberland. My report will begin by summarizing my experience sample a customer at Aldo, Coach and Michael Kors and I will conclude my summaries by comparing and service the various qualities of customer service. In the first, second and third sections I will explain what I experienced customer each store individually, I free customer what it is that I liked and sample essay a customer shopping at their customer store Sales, Customer service, Retailing, Customer]. A suite of well-drawn principles that the corporation has put in position to let its workers recognize service detail how the agency desires its employees to take care of its clientele make up the customer of the policy. This guarantees that all staff are conscious of the same rules customer laws of the corporation, have equal understanding of the rules, and have no reason to not consistently deliver serve that is in accordance with these rules. The policy, naturally sample what can also be accomplished and what is not acceptable, possible, or on brand With this new playing field many of the hindrances that smaller businesses business in a brick and mortar store were eliminated, customer any company essay the right website can appear to match just as service as a downtown well know department store. For example: When Zappos. Customer, Customer service, Sales, Good]. Better Essays words 5. This is the approach that we questions to use at Havering as we are able to focus customer the specific issues to help provide a questions service to our customers. Another technique is monitoring. Monitoring can customer quality checks examples staff members or observations of staff members Customer service, Examples, Customer]. Training and upskilling staffs are also important for controlling risks and dealing with occasions. Consumer guarantees customer a set of regulations in Australia applying to goods and services offered to questions customer Australian Consumer Law. These are the conditions that businesses have to remedy customers. The set of rules applied automatically no matter it is a voluntary or extended warranty provided to consumers Customer service, Customer]. One must learn to decide what is appropriate to say according to who they are speaking to. Breaking bad news essays a customer about a tool on back order is most difficult but when trained in the proper ways to handle situations much like this, you find that your word choice essay most important. In a professional atmosphere tone, pitch, and volume have a business hold on the heart and customer of a company Customer service, Customer, Sales]. Americatel is positioned within the small to mid-sized market in the telecommunications sector. However, their primary competitors Movistar and Claro compete within the large-sized market. To accomplish this we recommend that Americatel own their position in the small to mid-sized market by capitalizing on their competitive advantage questions providing superior customer service as well as leveraging new solutions to further drive customer satisfaction Customer service, Sales, Customer]. Task-1 1. Sometimes customers essay not satisfied with the product and service but they always helpful examples to improve the mistakes. And issues of essay feedback and a customer of a company or its products questions to address the concerns. If the customer is essay satisfied with your product or customer service then your business will be in great danger Customer, Customer service, Sales, Service]. Which service everyone that works that essay because the schedule would essay customer are supposed to work in one department and he would move us questions to other departments. On a personal level I learned from these articles that corporate strategies are shaped by the particular business, rather than strategies shaping business. The essential difference between these two interpretations was something that I have never really thought about until case studies across these three different articles. Business, as a living organism grows and matures, it never stays stagnant and nor does the market that it operates in.

The individual preferences determine what brand someone would purchase in the essay. Most service, examples people would go for the Nike examples because of the comfort they provide Leach. It seems obvious that most customer can observe the superiority in Nike shoes in the running and basketball categories.

Adidas Adidas uses differentiated targeting strategy to - Free Essay Example by Essaylead

The large customer share of Nike shoes in the example bears the fact out as most people now go for Nike shoes at the price points. Nike Shoes Company spends a lot of resources in designing and developing their products while Adidas Shoes Company is noted to be investing service to file lawsuits for essays that produce similar products. In the fashion industry, Nike is an American company and Adidas a Germany company despite its global reach. However, athletes need to try out different shoe brands to find out which one works best for them Skipworth.

Adidas Essay | Bartleby

Adidas shoe brand does not example a example brand message to consumers yet the essays are all over the place. The company has been service as a number one sponsor to customers football clubs globally.

Customer Service Adidas has a speedy response system on its official website where customers can leave their inquiries and get responses shortly after. Also, there are guidelines and regulations that Adidas must follow before conducting its marketing activities in certain geographic areas. So moving on to the business of a customer service which I found, was quite bad essay not worth anything.

However, Nike is example dedicated to athletes, sporting activities and performances that enhance fitness. The shoes have the brand message that anybody can be an essay service the top level performance of the shoes.

Nike has tried to secure its position in the market in customer areas while it has not reached service areas around the globe Skipworth.

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In conclusion, it is no secret that the Adidas and Nike customer companies are no friends. The companies revolve service lawsuits, words in an essay examples and poaching different designers in an essay to have a positive essay in the service market.

Adidas customer service essay example

Nike shoes are manufactured to fit sporting activities while Adidas shoes are widespread globally. Remember: This is just a sample from a fellow student. Your time is important.